Dispose
Dispose is a response to the Creative Conscious brief, addressing long-term thinking about climate change.
UX design · app design ·
Shortlisted for Creative Conscious
REVOLUTIONISING RESPONSIBILITY
Dispose is an innovative application that delves into the environmental repercussions of plastics over the long term. Leveraging cutting-edge technologies such as augmented reality and object recognition, Dispose aims to cultivate a sustainable mindset regarding product disposal.
The app empowers users by allowing them to scan objects, providing insightful information on the optimal methods and locations for disposal. In certain cases, Dispose goes a step further, educating users on the number of lifetimes it takes for a specific item to break down. This information guides users towards more informed choices, suggesting alternative products that are environmentally friendly for future use.
STRUCTURAL INSPIRATION
The brand identity of Dispose draws its inspiration primarily from the molecular structure of polypropylene (PP), a prominent type of plastic. Mirroring Dispose's core mission of encouraging users to repurpose plastic, the brand seeks to embody this ethos by showcasing an alternative use.
The molecular structure, creatively forming a hexagonal shape, becomes a distinctive visual element utilised throughout the app. This solid and intricate structure not only aligns with the app's emphasis on technology but also conveys a sense of reliability and sophistication, reinforcing Dispose's commitment to a technologically focused and environmentally conscious approach.